📣 EVENT 1O1 — AHMEDABAD
Mall Activations · Product Launches · Roadshows · Consumer Engagement · Event Production
Event 1O1 supports brands, agencies and companies with on-ground brand activations, BTL events and event production across Ahmedabad and Gujarat — and in other locations, depending on the project.
What Is a BTL Brand Activation?
A brand activation brings a brand physically in front of consumers through an organised live experience. Instead of only being seen in an advertisement, the brand gets a space — in a mall, at a launch venue, on a roadshow route or at a promotional event — where people can stop, see, hear, try and interact with it.
Making that experience work on the ground is a production job. Depending on the brief, a single activation can combine:
What We Support
Take on the complete activation with us, or bring us in for a specific part of a larger campaign.
Atrium and in-mall activations with set-up, sound, entertainment and on-ground staff, coordinated around mall timings and guidelines.
On-ground activations built around consumer interaction — at malls, campuses, societies, retail locations and events.
Launch events with stage, AV, LED, anchor and reveal moments, planned around your product and audience.
Multi-location and promotional events with sound, branding, manpower and route-wise on-ground coordination.
Games, contests, sampling and interactive set-ups that give people a reason to stop and engage with the brand.
Backdrops, standees, kiosks and branded set-ups — coordinated with fabrication and print partners as per the approved design.
DJ set-ups, sound systems, wireless mics and AV for activations, launches and promotional events.
LED walls, stage, truss and lighting arranged and managed to suit the venue and the activation format.
Promoters, hosts, crew and supervisors deployed and coordinated for the activation hours.
Anchors, emcees and performers who keep the crowd engaged and the brand message moving.
Some elements are delivered by our own team and others are arranged through trusted production partners — either way, they are planned, coordinated and managed by Event 1O1 for the agreed scope.
Real Work
Event 1O1 provided DJ setup support for the JBL Sounds Festive “What’s Your Vibe” mall activation at Nexus Ahmedabad One.
This is a good example of how we work within larger activations: a brand or agency runs the campaign, and we deliver a defined part of the on-ground scope.
See more of our work in the Gallery →Event Production Support
Every activation needs a different mix. Based on your brief, the production and on-ground support can include any of the following — delivered by our team or arranged through our production network, and coordinated by Event 1O1.
How We Work
The exact scope depends on your campaign and event requirements. What stays the same is a clear scope, a detailed BOQ and clear responsibility for what we take on.
We understand the brand, the activation format, the location, dates and what the activation needs to achieve.
We look at the venue, space, power, timings and guidelines, and list exactly what the activation will need.
You receive a detailed BOQ and line-item quotation, along with a production plan for the agreed scope.
We line up the equipment, crew, branding and partners required, and coordinate with your agency or other vendors.
Our team handles set-up, running and on-ground coordination, taking execution responsibility for the agreed scope.
Dismantling, material movement and wrap-up are handled as planned, and the venue is handed back.
Why Event 1O1
Event 1O1 has been operating since 2019 — a 7+ year company journey with 500+ events delivered overall. The company is led by founder Nikhil Sharma (DJ Nikhil), who brings 16+ years of personal live-event experience to how sound, crowd energy and on-ground timing are handled.
We are based in Ahmedabad and execute across Gujarat and in other parts of India. For a deeper look at our corporate work, see our corporate event management services and our corporate event planner in Ahmedabad page.
Also Explore
Corporate services — stage, sound, LED, lighting, anchors, branding and logistics.
Explore →Annual days, product launches, conferences and award nights in Ahmedabad.
Explore →Photos from real Event 1O1 event work across Ahmedabad and Gujarat.
View Work →Share your activation brief and get a detailed, line-item BOQ.
Get in Touch →FAQs
BTL (below-the-line) brand activation is a live, on-ground experience that puts a brand physically in front of consumers — for example a mall activation, a product launch, a roadshow or an in-store engagement. Instead of only showing an advertisement, the brand creates a space where people can see, hear, try and interact with it.
Yes. Event 1O1 supports mall activations in Ahmedabad — from DJ, sound and AV to LED screens, branding coordination, entertainment, manpower and on-ground coordination — depending on what the brand or agency needs from us.
Yes. Many activations are run by a brand or agency with several vendors. Event 1O1 can take responsibility for a specific scope — such as DJ setup, sound and AV, LED screens or on-ground manpower — and coordinate with the rest of the event team.
Depending on the brief, a brand activation can include sound and AV, DJ, LED screens, stage and production, event branding and fabrication coordination, lighting, anchor and entertainment, manpower, consumer flow management, logistics coordination and on-ground management. The exact scope is agreed in a detailed BOQ before the event.
Yes. Event 1O1 manages product launches, roadshows and promotional events, including stage and AV production, LED screens, DJ, anchor, branding coordination and on-ground execution for the agreed scope.
Yes. Event 1O1 is based in Ahmedabad and executes events across Gujarat and in other parts of India, depending on the project requirements.
There is no fixed price for a brand activation. Cost depends on the venue or location, duration, activation format, fabrication and branding, sound and AV, LED, manpower, entertainment, logistics and the overall production scope. Share your brief and Event 1O1 will prepare a customised, line-item BOQ.
Brands, agencies and companies — share these details and we will come back with a scope and line-item BOQ: